Holiday Inn

The Debut of a Revitalized Brand

After a three-year rebranding effort beginning in 2007, Intercontinental Hotel Groups reworked the Holiday Inn corporate identity, introducing a streamlined “H” logo and an updated color palette. The company also refurbished interiors of existing hotels, then focused on rethinking the design of new properties.

In 2008, Mather Architects was charged with designing the first full-service Holiday Inn in Virginia after the new branding was established.


Size: 88,000 s.f.

Cost: $10 million

Client: Holiday Inn

333 Front Royal Pike
Winchester, VA

Completion: 2008

Project Type: Hotel

Partners: Harman Construction

The entry-way to the Holiday Inn, Winchester, VA.
A view of the front of the building at the Holiday Inn, Winchester, VA.
Another view of the arched entry way at the Holiday Inn, Winchester, VA.

Project Info

We were able to modify the new prototype to satisfy the construction standards and specifications and to meet the special needs of the Winchester, Virginia property. In addition to 130 guest rooms, the five-story hotel features 2,000 square feet of banquet and meeting space, which can be set up to accommodate groups of different sizes using movable partitions.

The building also houses Kem’s Restaurant, a full-service commercial kitchen serving hotel guests and the general public. Other amenities include an indoor pool with an outdoor sun deck, lobby convenience store, guest laundry, fitness center, and board room.

A view of the interior of a hotel room at the Holiday Inn, Winchester, VA.
The indoor swimming pool at the Holiday Inn, Winchester, VA.

The interior lobby features ceramic tile floors, wood veneer accent walls, and a gas fireplace. The exterior of the building features a base of smooth and chiseled face masonry transitioning into an exterior insulation and finishing system (EIFS) with decorative cornices and trim. But it wasn’t all form over function. Mather recommended using precast concrete floor planks bearing on a high-strength steel stud wall system (called the Sigma-Stud system).  

This kept material costs down and accelerated construction time.

The result was an award-winning building that ushered in a new era for Holiday Inn while recognizing its heritage. Today, the hotel remains a popular destination for travelers to the Shenandoah Valley and for companies looking for business-class meeting amenities in a small-town setting.

The front desk and lobby area in the Holiday Inn, Winchester, VA.
Lounge area in the lobby of the Holiday Inn, Winchester, VA.


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